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A product for your every need
What are you looking to achieve with your campaign?
Targeting
 | First Party Proprietary Data |
 | Origin / Destination |
 | Confirmed Bookers |
 | In-Market Traveler |
 | Custom Audience Creation |
 | Relevant Travel Content |
Tactics
 | Cross Device Opportunities |
 | Programmatic |
 | Email Sponsorships |
 | Custom Social Sponsorships |
 | Customized Landing Pages |
 | Sponsored Ads |
Results
 | Strategic Planning |
 | Dedicated Account Management |
 | Campaign Optimizations |
 | Uncluttered UI |
 | Performance Metrics |
 | Booking Lift Analysis |
Our users are going places
Here are some stats on our audiences
- Customers
- Products
188 Million
Average Monthly Pageviews
Source: *SimilarWeb June, 2021
19.5 Million
Average Monthly Unique Visitors
Source: *SimilarWeb June, 2021
72%
Users on Priceline are between 25-54
Source: *Priceline proprietary data
81%
Users say Priceline offers high quality products or services
Source: *Harris 2019 Brand Health Tracking
But you don't have to take our word for it
Check out our featured case studies
- Airline
- Hotel
- Tourism
- Rental Car
 Korean Airlines "Spring Into Asia" Social Sweepstakes Opportunity Korean Air was looking to expand their strategy beyond standard display ads in efforts to drive social engagement as well as brand awareness, targeted to Asian intenders. They were looking for a way to highlight key Asian destinations while creating a personalized experience among their targeted audience. The goal was to expand their client base in the US and elevate interest in Korean Air\'s various Asian bound flights. Solution The Priceline Media Group partnered with Korean Airlines to develop a custom quiz sweepstakes to be promoted across Instagram, Facebook, and Twitter. This unique campaign offered an innovative approach to engage Priceline’s followers and prospective Korean Airline bookers by exposing them to the unique services Korean Air has to offer. Along with their running display ads on Priceline.com, these customized posts were used to promote Korean Airlines to more of a variety of Priceline’s followers, building brand awareness to thousands of new or existing bookers. Using #SpringIntoAsia across all social media platforms built the campaigns following and gave viewers across all platforms a chance to play to win FREE flights! This was a fun way to build brand awareness, increase customer relationships, and engage buyers to continue to keep Korean Air ahead of their competitors. Results Reached 4X the targeted impressions during the campaign with a 25% increase in email subscription to Korean Air communications.
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 Hainan Airlines World class connections with Asia Opportunity As a rapidly growing five-star airline, Hainan selected Priceline as their partner in promoting their new routes from key US cities to China. Hainan Airlines wanted to build brand awareness with our existing Asian intending customers while also driving incremental business from their new departure cities. Solution With an understanding of Hainan\'s campaign goals, the Priceline Media Group developed strategic creative assets including a custom landing page in efforts to pinpoint specific US audiences with Asian travel history or tendencies. Through targeted multiplatform display placements across priceline.com, Hainan Airlines messaging was aligned with Priceline users who have shown interest in travel to China and Asia encouraging them to book with Hainan Air. Results 19% increase in tickets sales Year over Year, 15 to 1 ROI "On behalf of Hainan Airlines I would like to thank you for your partnership. Priceline\'s Media Team is a great team who cares and wants “us” clients to succeed. You invest and Priceline delivers results to you! Thank you!" - Nevanka Kristic, Dynamic Sales Account Manager |  |
 Avianca Airlines Connecting the world to Latin America Opportunity Avianca Airlines, awarded Best Regional Airline South America by APEX, Airline Passenger Experience for 2018, is always striving to do more. This year, they were looking for a way to continue achieving strong results and were also open to innovative ideas to continue growing the partnership. Solution By partnering up with Priceline, and running initiatives such as a Thematic email for the first time, Avianca focused their ad messaging towards their South and Central America destinations and by regularly promoting their Destination of the Month. Using proprietary audiences as well as destination targeting, Avianca was able to create strong brand presence overall while targeting the messaging towards a niche group. Results 35% YOY increase in ticket sales resulting in a 45:1 ROI. "I want to thank Priceline Media Team for your partnership and great work over the past years. Great team to work with and awesome results. Avianca Airlines is thankful for your service and partnership. Thank you!" - Angelly Coccaro, Avianca Airlines, OTAs Account Executive" |  |
 MGM Resorts "I wanted to share how much we have enjoyed partnering with Priceline. Their account managers are very professional, helpful and a pleasure to work with. Their team is highly effective and they have a great understanding of our business and business needs. Priceline’s ability to provide us with overall insight into marketing trends has made them a valuable asset to our company." - Stephanie Cloud, Director Travel Industry Sales |  |
 Best Western Opportunity In 2018 as part of their overal Priceline agreement, Best Western outlined marketing spend to increase exposure for their portfolio of hotels on Priceline.com. Working together to determine greatest need date for the hotel group, Best Western elected to run a campaign in the second quarter to help boost bookings for their properties that promoted their reward program. Solution By developing and executing a results-driven strategic marketing campaign, Priceline influenced users to select Best Western properties as their travel destination by capturing as they entered the site with splashy Homepage Sponsorship placements and continued the consistent exposure lower funnel as users were conducting searches in real-time for destinations with Best Western Properties. High engagement numbers were also attributed to an Audience Targeting Campaign delivering media to user who have expressed an interest in booking specifically Best Western Properties. Best Western Properties were also promoted using a Custom Dedicated Email targeted to loyal users who subscribe to Priceline\'s newsletter and enjoy the brand offers they receive. Results The Best Western Campaign on Priceline.com achieved a 14% lift in Total Bookings, a lift of 23% in YoY Room Night Revenue, and a Return on Ad Spend of 403 to 1. "I have had the pleasure of working with Priceline’s Digital Media team for the last 3 years. Overall, I am very happy with our collaboration and performance. With their help, we have been able to grow our impression share and ROAS with each campaign. I look forward to our continued partnership." - David Nance, IOM, CHDM, CHMS | Manager | Digital Partnerships & Distribution |  |
 Posadas "Priceline Sponsored Listing has been a great new addition to our toolbox in optimizing hotel visibility and differentiated messaging. It's always exciting to see a real quantitative measurement for your efforts, and the ROAS for this program has been outstanding." - George Hunter, Vice President, Grupo Posadas |   |
 TravelNevada A World Within. A State Apart Opportunity Nevada offers diverse experiences and unexpected adventures that are waiting to be discovered by travelers who consider themselves participants, not tourists, who want to experience a place, not simply see it. TravelNevada partnered with Priceline to tap into the adventurous traveler. 98% of Priceline\'s audience is open to staying somewhere new. They were ready to be inspired to consider Nevada as their travel destination. Solution By developing and executing a results-driven strategic marketing campaign, Priceline influenced users to select Nevada as a their travel destination by capturing as they entered the site with splashy Homepage Sponsorship placements and continued the consistent exposure lower funnel as users were conducting searches in real-time to Nevada and competitive destinations. High engagement numbers were also attributed to a Social campaign promoting Nevada and an Email campaign targeted to loyal users who subscribe to Priceline\'s newsletter and enjoy the brand offers they receive. Results Campaign achieved almost $80:1 ROI. |  |
 Louisville Tourism "Partnering with Priceline has been a great experience. Their communication and customer service is excellent and we see incredible value integrating our brand in their space. We’ve not only elevated our brand but also through the analytics of our strategic targeted placements have been able to show our return on ad spend and provide more detail than ever before to our stakeholders." - Zack Davis, CMP, CTA, Vice President of Destination Services, Louisville Tourism | |
 Visit Florida No. 1 Travel Destination in the United States Opportunity Boasting the largest share of vacation travelers of all U.S. States, Visit Florida partnered with Priceline to drive heads in beds and help keep Florida top of mind with in-market travelers and remain the uncontested leader among American travel destinations. Solution With a clear understanding of Visit Florida\'s campaign goals, the Priceline Media Group created a multiplatform display campaign targeting Visit Florida\'s desired audiences. Exclusive Homepage Sponsorships, Social, and Dedicated Email, influenced Priceline users to consider the Sunshine State as their travel destination. Visit Florida also participated in Priceline\'s 20th Anniversary Florida Deal Day for maximum exposure and reach. Results National campaigns achieved an average of almost $35:1 ROI. The 20th Anniversary Florida Deal Day promotion campaign resulted in over 10,000 bookings in just one day! "VISIT FLORIDA is very pleased with the Priceline campaign and booking results to Florida,with our global programs. We were also thrilled to be a part of Priceline\'s 20th Anniversary Florida Deal Day celebration." - Marlene Squires-Swanson, Director of Paid Media |  |
 Visit Las Vegas Opportunity With a focus on increasing market share in the Spring and attracting incremental visitors to Las Vegas, the LVCVA partnered with Priceline to help keep Vegas top of mind and convert travel intenders into Vegas bookers. Solution With a clear understanding of Visit Las Vegas campaign goals, the Priceline Media Group focused on High-Impact Custom Media Sponsorships to reach their desired audiences. With a combination of Exclusive Homepage Hero’s, Tiles and Banners, coupled with Email and Custom Audience Targeting; Priceline users in the research phases were presented with splashy ad creative with strong call to action. Results The highly targeted campaign achieved an average of $120:1 ROIalong with a significant increase in room nights YOY during the Spring campaign run period. |  |
 Visit Norfolk Opportunity As more consumers began to return to travel, Visit Norfolk partnered with Priceline to highlight the diversified experiences and boundless amenities available when traveling to the notable waterfront city. In addition to increasing destination awareness and keeping Norfolk at the top of the consideration set, the overarching goals were to increase hotel occupancy rates and drive incremental visitors to the city, working to spur recovery and economic growth. Solution Leveraging priceline’s heavy domestic audience and network of sales teams working to secure favorable travel deals for customers, Visit Norfolk was able to market a highly desirable message to influential, engaged, and "ready to travel" consumers considering a competitive destination set. A multi-platform marketing plan was implemented driving targeted users to a custom destination page showcasing the appealing features of the city and top Norfolk travel deals. A combination of upper funnel and lower funnel media tactics were weaved into the campaign to keep Norfolk top of mind throughout the travel booking journey. In partnership with priceline, Visit Norfolk was also able to apply a savings message to portions of the media campaign incentivizing consumers to book now. Results $46:$1 ROAS, +111% Room Night Growth over 2019 (pre-pandemic), +37% Air Ticket Growth over 2019 (pre-pandemic), +42% More Room Night Growth than the overall state of VA |  |
 RenoTahoe "Working with the Priceline team affords us the opportunity to prepare hyper-focused campaigns; for example, the team helps our destination target shoppers originating from our key nonstop air service markets. The team is quick to react when we request additional data in the decision planning process. Additionally, we are notified with ample time when it comes to securing media placements. It’s a true pleasure working with seasoned professionals." - Art Jimenez, CTA, Executive Director of Tourism Sales, Reno Tahoe |  |
 Sixt Rental Cars "Sixt rent a car has been proud to partner with the Priceline Media Group for several years. We have seen a significant lift in online bookings since choosing to work with the Priceline team. Their account managers provide an excellent, professional service by helping us leverage their various product offerings to segment our audience and target consumers based on our specific rental car needs. The Priceline team is always available to address concerns or make changes when needed, and we look forward to continuing to work together on achieving further growth in the future." - Juliane Pietzsch Murphy, Sr. Online Marketing Manager USA, Sixt | |
Similar Case Studies
Korean Airlines
"Spring Into Asia" Social Sweepstakes
Hainan Airlines
World class connections with Asia
Avianca Airlines
Connecting the world to Latin America
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